Make the Noise

As a publicist, our job is to draw attention to the latest and greatest our clients have to offer, and bring those stories to the attention of some of today’s most brilliant minds. Most of the time, we are merely beating the same old drum, a resounding echo of what has already been done or discovered. In our attempt to garner attention, we will pimp and polish our messaging in such a fashion that the less experienced may not notice that our tales lack substance and relevance.

Thank you, editors worldwide, for not running most of what we pitch. The papers you produce are still the pillars of excellence that transform global thought, and I pray that they will remain as sharp and critically filtered as they have always been. Thank you to the traditional writers for putting up with our daily barrage of less-than-valuable information, and for allowing us into your world if only for a brief moment — a ten-minute phone call, a quick email. Thank you for hanging up the phone, rejecting our stories and following your gut.

You are the thought-leaders that have driven the 21^st century. Without you, our companies large and small, would be lost amidst a cacophony of irrelevant noise. You enlighten the masses, and introduce some of today’s greatest ideals while constantly questioning the relevancy of information in an era wrapped up in hearing its own voice. Thank you for cutting through the lies, and clearing through the onslaught of nonsense.