Make the Noise

For this post, I’ll go a bit off from my usual PR focus, as I have been discussing with a few of my friends the sheer brilliance of the McCain camp for choosing Sarah Palin… at first we all thought he was nuts, a no-name governor from a state the size of Riverside, CA, yet no, wait a minute, look at this, the winds are shifty, the soccer moms are coming together, and bam, the brilliance of it all comes through…. A Woman of the People… A women just like you! … I am a democrat, proud of it, will always be, and personally the idea of this woman being a heart-beat away from the Presidency scares me to death.  However you can not discount the Palin-Effect.

I’ll define the Palin-Effect as something that seems really stupid at first, but after some time, it becomes clear it’s brilliant.  People love train-wrecks, and who doesn’t like a train-wreck that happens to have some upbeat moments…

I think the same will go for these Microsoft ads (http://www.microsoft.com/windows). While it seems almost beyond belief that 300 million dollars would result in something so unbelievably horrible and completely pointless, it got people talking… and I think if we give the good ol’ boys over at Microsoft a moment, the sheer brilliance will come through.

 It’s about good-will and making people feel warm and fuzzy.  Both Palin and Microsoft are doing a darn good job of reaching the warm and fuzzy button for the majority of Americans.  What a world we live in, where the actual brain need not think any more, rather let us all just lead with warm and fuzzy emotions.

As Obama has been quoted many times in saying…. you can put lipstick on a pig, but in the end, it is still a pig….

Wonder how many people will not realize this truth before its too late.