Make the Noise

In yet another way to say “Go to Hell” to the PR industry, Arrington wrote a post yesterday that caused blogosphere that I “live” in light up with firey response. “Death to Embargo” http://www.techcrunch.com/2008/12/17/death-to-the-embargo/  outlined where and why PR in general should go.

Here’s the thing, while the posts that were popping up left and right after the debut of this bit of “news” (self-manufactured, imho), not one of them reminded the bloggers, journalists and writers in general that even if they think they don’t need PR people, they do.

Does anyone know how difficult it is to get a quote from a CEO at some companies?  Or how convoluted the companies descriptions, news items and announcements are before *we* the PR people make them nice and shiny – make them make sense?

Its different than marketing – it’s about understanding what is newsworthy and reaching the right people with it, before it breaks. And its about larger trend pieces from the inside that we’re observing as a company and would like to share with the world.

Without the Embargo, stories would be thrown up on the wire and no-one gets to “Break” the story except for PRNewswire, MarketWire, etc.

Fight on ReadWriteWeb, and the rest of the blogging sites with scruples… http://www.readwriteweb.com/archives/we_will_respect_your_embargoes.php