Make the Noise

Today I received what is becoming a very common type of  email from a blogger asking if there I had any news or products she could review as it’s been slow for her lately.   The mid-sized blogs who were once embraced (and bombarded) under the umbrella of the blogosphere have become extraneous in the minds of traditionalists.  Traditional PR is now too busy hunting the bigger fish with editorialized content and a full-time staff, and who, for all intents and purposes, are truly part of the new “traditional” media.

What is most interesting to me about this trend however is that my clients see the most click-throughs from the mid-level blog hits. Their stickiest traffic comes from sites whose writers aren’t part of the big corporate blogging machine, but have passionate and rabid readers despite their size.

One thing publicists must remember is that social media will forever be about connecting with people on a personal and meaningful level.  That is why it is crucially important to remember that our auidences aren’t neccessarily just reading the biggest and the brightest sites, but are dedicated subscribers to the smaller voices of those who write because they love what they are talking about and want to share. Remember the little guys, they are the ones who will always stand by your side and help to make the noise real.