It still amazes me that major corporations have no clue what social media is.  Most jump to the wrong conclusion when posed with the idea of social media – it’s either a facebook / myspace stunt, or its SEO.

Social Media IS NOT SEO, but search engines DO look kindly upon blog posts/community comments/online noise.  Social media has far less to do with how high in the search engine you are, and more to do with developing solid relationships utilizing online tools to create a brand / product awareness that goes beyond the SEO and social networks.

Let’s break it down.  I’m into defining words lately, according to Dictionary.com Social is defined as (pulled the first two)

1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club.

2. seeking or enjoying the companionship of others; friendly; sociable; gregarious

Ah the word “Relationship” pops its lovely head again.  Social media needs to be all about relationships.  It’s an exchange between brand and consumers on an intimate level utilizing the social tools, in a social manner, to get social groups engaged,  NOT SEO.