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	<title>Make the Noise</title>
	<link>http://www.makethenoise.com</link>
	<description>Making Noise Social Media Style By Jessica Hasson</description>
	<lastBuildDate>Thu, 12 Mar 2009 05:55:33 +0000</lastBuildDate>
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		<title>The Social Media Litmus Test</title>
		<description><![CDATA[The term &#8220;Litmus Test&#8221; has been colloquially used to refer to a simple / non-complex test, with a pass or fail.  For The Social Media Litmus Test, I propose (at this moment in time) a simple question to serve as the litmus paper: &#8220;Are you on Twitter?&#8221;
When social networks were all the buzz I would have recommended [...]]]></description>
		<link>http://www.makethenoise.com/2009/02/the-social-media-litmus-test/</link>
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		<title>Little Fish Make the Noise&#8230;</title>
		<description><![CDATA[
Today I received what is becoming a very common type of  email from a blogger asking if there I had any news or products she could review as it&#8217;s been slow for her lately.   The mid-sized blogs who were once embraced (and bombarded) under the umbrella of the blogosphere have become extraneous in the minds [...]]]></description>
		<link>http://www.makethenoise.com/2009/02/little-fish-make-the-noise/</link>
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		<title>Ya Ya Embargo Is Dead&#8230;</title>
		<description><![CDATA[In yet another way to say &#8220;Go to Hell&#8221; to the PR industry, Arrington wrote a post yesterday that caused blogosphere that I &#8220;live&#8221; in light up with firey response. &#8220;Death to Embargo&#8221; http://www.techcrunch.com/2008/12/17/death-to-the-embargo/  outlined where and why PR in general should go.
Here&#8217;s the thing, while the posts that were popping up left and right [...]]]></description>
		<link>http://www.makethenoise.com/2008/12/ya-ya-embargo-is-dead/</link>
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		<title>The &#8220;Palin Effect&#8221; and the Microsoft Ads</title>
		<description><![CDATA[For this post, I&#8217;ll go a bit off from my usual PR focus, as I have been discussing with a few of my friends the sheer brilliance of the McCain camp for choosing Sarah Palin&#8230; at first we all thought he was nuts, a no-name governor from a state the size of Riverside, CA, yet [...]]]></description>
		<link>http://www.makethenoise.com/2008/09/the-palin-effect-and-the-microsoft-ads/</link>
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		<title>Why Spamming Is Bad&#8230; repost</title>
		<description><![CDATA[Internet Defense Reports:
Spammer Robert Soloway Update: 4 Years in Prison

Published by Romie at 7:33 am under history

After an unusually long sentencing hearing (it lasted two-and-a-half days), Judge Marsha Pechman handed down her sentence in the U.S. District Court for the Western District of Washington in Seattle.
Per the Official Press Release from United States Attorney’s Office [...]]]></description>
		<link>http://www.makethenoise.com/2008/07/why-spamming-is-bad-repost/</link>
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		<title>Does Micro-Transparency Matter to the Masses?</title>
		<description><![CDATA[This morning I started reading a book that my boss gave me last week called “Radically Transparent” by Andy Beal and Dr. Judy Strauss.  The foreword was written by Robert Scoble, and it piqued by curiosity. Scoble attempts to debunk Public Relations and any type of communications strategy by citing his corporate experience with [...]]]></description>
		<link>http://www.makethenoise.com/2008/06/does-micro-transparency-matter-to-the-masses/</link>
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		<title>Kudos From Blogosphere&#8230;</title>
		<description><![CDATA[A very well-respected blogger/writer just covered the Bombay Sapphire project we have been working on this spring.
New blog: The Spirit Of Exploration
As an ex-public relations executive, I&#8217;m always looking into how PR companies these days are trying to tap into our blogosphere in a way that is productive not only for them, but for their [...]]]></description>
		<link>http://www.makethenoise.com/2008/06/kudos-from-blogosphere/</link>
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		<title>Making the Political Noise</title>
		<description><![CDATA[ 
&#8220;Yes We Can” Obama video wins Emmy

(CNN) – The famous “Yes We Can” video that spliced together clips of Barack Obama’s New Hampshire primary night speech and set it to music with celebrities singing along has won an Emmy award.


Produced by Black Eyed Peas frontman Will.i.am, the video won in the first time &#8220;New Approaches in [...]]]></description>
		<link>http://www.makethenoise.com/2008/06/making-the-political-noise/</link>
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		<title>To Disclose or not to Disclose, that is the question…</title>
		<description><![CDATA[I was having a discussion with a few of my friends of mine earlier today about the importance of transparency in social media and how full disclosure plays an important role. But what does that mean?  In an age where no major corporation ever says anything unless it has been filtered through PR, legal and about ten [...]]]></description>
		<link>http://www.makethenoise.com/2008/06/to-disclose-or-not-to-disclose-that-is-the-question%e2%80%a6/</link>
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		<title>With Thanks&#8230;</title>
		<description><![CDATA[As I read the New York Times this morning, I realized how crucially important the traditional press is in a day and age where we have become inundated with irrelevant and nonsensical so-called news from a million different self-important sources.
As a publicist, our job is to draw attention to the latest and greatest our clients [...]]]></description>
		<link>http://www.makethenoise.com/2008/06/with-thanks/</link>
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